Karen's Web Works

 


Planning your site

Getting started
Ten things to keep in mind when designing your Web site
Ten things your visitors might not appreciate

Ten things your visitors MIGHT NOT thank you for:

  1. Loading your site down with graphics and nesting your tables eighteen levels deep so the viewer has time to get that cup of coffee they've been wanting while it loads.

  2. Making sure that when it does load, your site has so many pretty pictures, your visitor won't want to bother reading the text. Then again, who needs text anyway?

  3. Assuming the viewer wants a multimedia experience, including music, lots of animated gifs and every other novelty you can find. They'll not only draw the attention of the people in the surrounding cubicles at work or wake the people sleeping in the next room, and slow down load times, they'll keep your viewers so occupied installing plug-ins and media players they don't have, they'll be sure to describe your site to others as "an interesting experience." They won't be coming back for more, however.

  4. Offering the viewer a challenge by using light text on a light background, dark text on a dark background or any text on a busy background. The viewer's eyes will get some much-needed exercise as she struggles to read your wonderful words.

  5. Giving them frames--everybody loves frames; they really love them when the next page they view opens in that teensy frame.

  6. Using a cheap or free site, so you can be sure the viewer will be bombarded with lots of interesting popup boxes, distracting banners, etc.

  7. Hiding the good stuff. Putting your links at the bottom of a twenty-inch scroll. Everybody likes a treasure hunt.

  8. Making the viewer drill down five screens before you tell them what they want to know. The harder you have to work to get the information you want, the more valuable it is, right?

  9. Sparing the public the necessity of contacting you by providing no way to do it.

  10. Letting your viewer feel superior by making sure you include a few grammar errors or spelling mistakes for them to find. It's guaranteed to let them know you they can trust you to tell a story they're going to want to read!

Comments? Email me at karen@kmccullough.com.

All text and graphics copyright 2005 by Karen McCullough